patrícia furtado

When the UK new drinks standards for schools came out, I was asked to create a website to promote the healthy brands Tropicana, Tropicana Go! and PJ Smoothies. The challenge was to incorporate the three brands’ very distinct looks and fragmented snippets of information without losing the website’s consistency. To achieve that, it was made to look like a school notice board, full of stickers, pins, post-it notes and handwritten scraps, tying in the three juice brands with the school theme.

For the Copella fruit juices website Christmas update, I was asked to create a series of printable goodies, such as greeting cards, gift tags, table settings, shopping and to do lists… and recipes. All with the traditional Copella feel, lots of apples and Christmasy decoration and a bit of the season’s quirkiness and chaos.

The recipes were particularly fun to do, because I’m so obsessed with food. I ended up creating, cooking and photographing them, as well as designing the recipe cards. I will be posting them on the Recipe Book soon, but meanwhile please visit the Copella website and grab them now.

When I saw PJs new packaging for the first time, I was even happier that I was designing their website. That logo was screaming for an animation, and that rugged hand drawn look wanted to spread out into something bigger.